homeour approachtraining/business coachingzainal's treasure boxcontact us

Our Approach
Appreciative Inquiry
What Others Say

While studying the works of Dr Milton Erickson, psychotherapist Steve de Shazer together with his wife, Insoo Kim Berg, noted a peculiar pattern in Erickson’s method. This was Erickson’s disinclination to dwell on the patient’s presenting problem. Instead, once he was told of the problem, Erickson would ask about the patient’s hobbies, passion and what he had done well in life. Based on what the patient had told him, Erickson would then tailor a treatment which might involved the patient talking a walk in the botanic gardens to look at the different species of flowers or climbing a hill or some other “unrelated” assignments. And, presto, the problem was soon gone!

This method was very unlike psychoanalysis which was then in vogue in the mid 20 century,

Steve and Insoo built on this approach calling it the Solutions Focus Therapy (SFT) Model which rapidly became one of the leading and effective models of therapy since the 1980s.

From therapy the Model has now been applied very successfully to business applications such as business development, team building, sales, leadership development and many others..

Traditionally, many business leaders and managers see themselves as problem-solvers. They fix problems by understanding the root causes of the problem - asking “What's going on?”; “Why doesn’t it work?”; “Who’s responsible for the problem?”; “When was the problem first noticed?”; etc. This approach works and indeed was the basis for the quality revolution of the 1950s started by Deming and Juran in Japan.

The Solutions Focus leader or coach put the problem on its head – they focus instead on looking for workable solutions without spending an inordinate of time defining the problem. In too many organizations, we see situations where analysis leads to paralysis.

A brief theory of the SF Business Model can be summed up in two lines:

1. If something does not work, do something else.
2. If something works, do more of it.

This approach is particularly effective in managing human performance and behavior on the job. The focus is on what works and on your people’s strengths rather than on their weaknesses and failures. Organizations that have introduced the SF Approach discovered that changes in behavior and work performance are rapid while morale and motivation soar.

[ top ]


    Copyright © 2008 Competence Strategies International. All rights reserved.